Primary
Ember Cairn
Forging a brand that respects the wild, and earns its place in it.
Concept Brand Identity
The Project
Outdoor gear is often built for the moment. Seasonal drops. Style over durability. Short lifecycles.
Ember Cairn explores a different approach.
It begins with a simple idea. A brand shaped by endurance, exploration, and respect for the environments it belongs to.
The identity is designed to live across gear, tools, and equipment that age with use rather than fade with time.
Built for the trail.
Built to endure.
The Brand’s Core
A cairn is a trail marker.
Stacked stones placed by those who walked the path before. A quiet signal that the way forward exists.
Ember Cairn builds on that idea.
It's a brand rooted in guidance, endurance, and respect for the terrain.
Simple forms. Honest tools.
Built for those who walk the trail with respect.
Logo System
A mark designed to remain clear across gear, tools, and environments.
One symbol. Many paths.
Secondary
Brand Mark
Wordmark
Alternate
Color System
Inspired by the environments Ember Cairn belongs to.
Deep forest greens, ember reds, and warm earth tones reflect the terrain, firelight, and materials found on the trail.
The palette balances visibility, durability, and warmth across gear, tools, and environments.
EVERGREEN
HEX: #9B2D1C
SANDY BROWN
HEX: #9B2D1C
EMBER CLAY
HEX: #9B2D1C
CHARCOAL
HEX: #9B2D1C
SAILCLOTH
HEX: #9B2D1C
Typography
Built to feel steady and dependable.
Tanker gives the brand a bold, grounded voice, while Bespoke Sans keeps longer text clear and easy to read across every application.
Bold where it matters. Clear where it counts.
Brand Icons
A set of simple symbols inspired by camp life and the trail.
The icons expand the visual language of the brand and can be used in monochrome or brand colors depending on the application.
Monochrome Icons
Brand Color Icons
The Full Story
From positioning to visual execution, explore the complete Ember Cairn brand guidelines.
Strategy, identity, color, typography, and applications built to carry the brand across gear, tools, and the trail.
View Brand Guidelines
